I had a chance to speak at the Creativity Day in Rome, Milan and Reggio Emilia. It was an exciting conference. Here’s a copy of the presentation I used for these events. Feedback is very welcome.
Here is the next post about Service Design. In the previous one, I gave you an example of bad, actually nonexistent, service design. In this one, I will talk about a perfect example of good Service Design. Truth is that the business didn’t even know what Service Design is, but they did it right in […]
I greatly appreciate you are considering my company as a potential partner for your project. Nevertheless I feel the urge to let you know something about me, and my company. The big assumption As an Apple Senior Manager once told me when I was working for a mobile telecomm operator: “We don’t need your money.”. […]
August ended, and holidays are already a pale memory. My main credit card expired, and I had to update the payment details for a bunch of services such as broadband connectivity, cable service, paypal, etc. etc. Needless to say I was able to update everything online, even my mobile plan. Everything but one service, my […]
My two sons have been taking swimming classes all winter. It’s an interesting experience, at least in Italy. Swimming pools have not been designed to be usable. That’s the reality of things. A while ago I wrote this: “I think that one of the biggest problems in this country is that every product or service […]
I have been deeply immersed in service and experience design with big companies for at least the last ten years. It has been a very exciting journey with the usual highs and lows, and I have been playing both the client and supplier role in different occasions. I had a big opportunity to work on […]